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《中國企業戰略突圍》

《中國企業戰略突圍》
課程時長: 1 天
適合學員:高層領導 中層領導
適合行業:銀行業 媒體 教育
關注度: 4181

培訓對象

ZHONGCENGGUANLIZHE

課程大綱

第一部分:經營思維突破——十年后你的企業還存在嗎?

pc蛋蛋官网SIXIANGLI:ZHONGGUOQIYEJIADEJINGYINGSIWEILUOHOUYUQIYEDEFAZHAN,ZHIYOUCHAOQIANCAIYOUWEILAI

pc蛋蛋官网YUJIANLI:MEIGESHIDAIDOUNENGZHIZAOYIPIFUWENG,ZHIYAONIBAWOQIYEFAZHANDEDAQUSHI


第一節:什么樣的思維成就什么樣的企業——中國企業經營的五大思維突破

pc蛋蛋官网WOMENXIANGSHUIXUEXI?——“JIEKEWEI?ERQI”BUKEBEIFUZHIDEJINGYINGCELVESHIBUZHIDEXUEXI

pc蛋蛋官网WEISHENMEYOUXIEQIYECHENGGONG,YOUXIEQIYESHIBAI?——QIYEXUYAOCHIXUJINGYINGJIYINDEDAORU

ZHONGGUOWENHUAXIADEQIYEYUANGONGDEGUANLI——JIANLIYIDUIYIDEZERENTIXI

YONGJINGYIQIUJINGDESIWEIZUOQIANGZUODAZHONGGUOQIYE

ZHONGGUOQIYEZUODAZUOQIANGDEBIJINGZHILU——YUNZUO、ZHENGHE


第二節:未來的利潤在哪里?——深刻影響中國企業經營的五大趨勢

DENGXIAOPINGDAILINGWOMENZOUWAN2

NIAN,SHUIGAOSUNIWEILAI2

NIAN——CHENGJIUXINYIDAI“FUWENG”

ZHONGGUOQIYESUOBAOLUCHUDEZHONGZHONGBIDUAN,ZHONGGUOXIANGGUANBUMENYOUXIAODEZHILISHOUDUANZENMETIXIAN

BUMANXIANHUADEXIANJING——ZHONGGUOQIYEDEGUQUANGAIGE、DONGSHIHUIZHIQUANGAIGEFANGAN

QUANQIANHUANSHIGONGYING——ZHONGGUOQIYEDERONGZI、SHANGSHIDECELVEHEFANGFA

ZHONGGUOWEILAIDEWAIMAOTIZHI、HUANJINGJIANGSHIZENYANG?WTOZAIWEILAIDESHINIANZHONGJIANGDUIZHONGGUOCHANSHENGSHENMEYINGXIANG?


第二部分:企業戰略突破——從戰斗的一開始就決定勝負

SIXIANGLI:QIYEJIADEZHANLVEXINGSIWEIMOSHISHIJUEDINGQIYECHENGBAIHESHANGYESHEHUIFAZHANDEGUANJIAN

YUJIANLI:CONGZHONGGUOQIYEZHANLVEXINGYUNZUOANLI,YUJIANQIYEWEILAIJINGZHENGDEZHISHENGZHIDAO


第一節:企業競爭戰略——憑什么戰勝對手?

PINGSHENMEZHANSHENGDUISHOU?——XINJINGZHENGZHERUHECONGDUISHOUSHOUZHONGQIANGZHANSHICHANG

pc蛋蛋官网ANLIYUSHIZHAN:HEJIHUANGPUDE3GJINGZHENGZHANLVE——ZHANSHENGDUISHOUDELIUDACELVE

PINGSHENMEZHANSHENGDUISHOU?——LIANGGESHIJUNLIDIDEDUISHOURUHEXIANGHUJINGZHENG,QIANGDUOSHICHANG

ANLIYUSHIZHAN:ZHONGGUOYIDONGYUZHONGGUOLIANTONGZHIZHAN——SHUISHAOFANCUOWU,SHUIJIUNENGSHENGCHU

PINGSHENMEZHANSHENGDUISHOU?——LIANGGESHIJUNLIDIDEDUISHOURUHEXIANGHUHEZUO,DUIFUQITADUISHOU

ANLIYUSHIZHAN:HUIPUHEKANGBOZHANLVELIANMENGDESHIWU


第二節:企業擴張戰略——憑什么成功擴張?

KUOZHANGDEZHUNZESHISHENME?——NENGFOUTIGAOGUDONGDESHOUYISHIWEIYIDEHENGLIANGBIAOZHUN

pc蛋蛋官网ANLIYUSHIZHAN:QINGPIDASHOUGOU——AGUSHANGZHANGHGUXIADIE

pc蛋蛋官网WOMENXIANGSHUIXUEXIKUOZHANG?——TONGYONGWEIERQIDECHENGGONGSHIBUNENGBEIFUZHIDE

ANLIYUSHIZHAN:TONGYONGDIANQI“BUSHIDIYI、JIUSHIDIER”DESHOUGOUCELVEDEFANSI

RUHEYIXIAOCHIDA?——TOUGUOZIBENSHICHANGDEYUNZUODADAOSHETUNXIANGDEMUDE

ANLIYUSHIZHAN:YINGDONGSHOUGOUXIANGGANGDIANXUN——CHENGGONGLAIZIGUSHI“SHOUXINGDECHONGDONG”


第三節:企業危機戰略——憑什么擺脫困境?

JIEJUEZHAIWUWEIJIFANGSHIYI:JITUANNEIBUGONGSIDEXIANGHUDANBAO,ZHUANYIFENGXIAN

ANLIYUSHIZHAN:CHANGJIANGSHIYEXIASHUGONGSIDEZHAIWUZHONGZU

JIEJUEZHAIWUWEIJIFANGSHIER:XINXIANGMUYINRUYUJINRONGZHAIQUANRENTUOXIE

ANLIYUSHIZHAN:YUEHAIQIYEDECHUANGYIXINGZHAIWUZHONGZU

JIEJUEZHAIWUWEIJIFANGSHISAN:JITUANNEIBUDEYEWUZANZHONGZU

ANLIYUSHIZHAN:TAIGUOZHENGDARUHEZHONGZUYINGYUNBULIANGDEXIASHUGONGSI?


第三部分:產業整合突破——中國企業做大做強的必經之路

pc蛋蛋官网SIXIANGLI:YONGJINGYIQIUJINGDESIWEIZUOQIANGZUODAZHONGGUOQIYE,YONGZUODAZUOQIANGDESIWEIZUOQIYEBISIWUYI

YUJIANLI:ZHONGGUOQIYEXIANGYAOZUODAZUOQIANG,JIUBIXUJINKUAIZUOCHANYEZHENGHE,BASUOYOUTOUZI、RONGZICHEDIWANGDIAO


第一節:企業做大做強的陷阱——防止成本失控

RUHEJIEJUEQIYEKUOZHANGZHONG,ZONGZICHANSHANGSHENGERSHIYINGLVHEZONGZICHANHUIBAOLVBUDUANXIADIEDEWENTI

pc蛋蛋官网ANLIYUSHIZHAN:HUARUNDEFENCHAISHANGSHIHEZHUANYEHUAJINGYINGZHILU

pc蛋蛋官网QIYEZHONGZUWUFAJIEJUEKUAISUKUOZHANGERZAOCHENGDECHENGBENSHIKONG

ANLIYUSHIZHAN:BEIJINGKONGGUJITUANNEIBUDEQIYEZHONGZUANLI

pc蛋蛋官网RUHEJIEJUEKUAISUSHOUGOUDAOZHIDEZICHANZHILIANGXIAHUA,JINGYINGXIANRUWEIJI

ANLIYUSHIZHAN:QINGDAOPIJIUDEKUAISUKUOZHANGHEJIANBINGZHILU


第二節:企業多元化經營的突破——策略決定成敗

DUOYUANHUAJINGYINGZHIDAOYI:YOUXUTOUZI,WENDINGJINQU

pc蛋蛋官网ANLIYUSHIZHAN:ZHONGXINTAIFUDUOYUANHUADEZHANLVEFANGZHEN

DUOYUANHUAJINGYINGZHIDAOER:JIZHONGCHANYE,YOUXIANDUOYUANHUA

ANLIYUSHIZHAN:SHANGHAISHIYEDEDUOYUANHUAZHANLVE

DUOYUANHUAJINGYINGZHIDAOSAN:TOUZIXUANZEZAIYUJITUANQIYEJIANDEYINGLIHEFENGXIANDEHUBUXING

pc蛋蛋官网ANLIYUSHIZHAN:HEJIHUANGPUDEXINGYEHUBUDUOYUANHUAZHANLVE


第三節:企業多元化困境下的專業化整合突破——如何防止整體績效下跌

ZHUANYEHUAZHENGHEZHIDAOYI:XIECHUFEIZHULIUYEWU,ZHUANZHUCHUIZHIZHENGHEZHANLVE

pc蛋蛋官网ANLIYUSHIZHAN:ZHONGYUANTAIPINGYANGDEZHUANYEHUAZHENGHETUPO

ZHUANYEHUAZHENGHEZHIDAOER:SHUIDEZHUANYEHUAGENGWEICHEDI?——ZHUYINGYEWUDEKUOZHANG

pc蛋蛋官网ANLIYUSHIZHAN:CHAOYUEZHONGYUAN——ZHAOSHANGJUGUOJIDEZHUANYEHUACELVE

ZHUANYEHUAZHENGHEZHIDAOSAN:ZHUANZHU

pc蛋蛋官网ANLIYUSHIZHAN:ZHONGLVXIANGGANG——CONGZHUANYEHUADAODUOYUANHUADAOZHUANYEHUADESANCIBIANGE


第四節:其他形態的整合戰略——特殊行業特殊做法

ANLIYUSHIZHAN:GUANGDAKONGGUDEZUODAZUOQIANGWEISHENMEZAOCHENGJIXIAOXIADIEZHUYINGYEWUSHUAITUI

pc蛋蛋官网ANLIYUSHIZHAN:YUEXIUTOUZIZHONGZUZHANLVEFENXI

pc蛋蛋官网ANLIYUSHIZHAN:ZHONGGUOSANDASHIYOUGONGSIZHUANYEHUADEZHENGHE

1986年獲得美國賓西法尼亞大學沃頓商學院金融學博士
郎教授曾經任教于沃頓商學院,密西根州立大學,俄亥俄州立大學,紐約大學和芝加哥大學
目前是香港中文大學最高學術級別的首席講座教授
郎教授是國際知名的公司治理和企業戰略專家,其學術論文不但深受國際學術界的重視,而且郎教授也在2003年被列入世界經濟學家名人錄。
pc蛋蛋官网 郎教授2001年進入內地以來,其觀點震撼中國3大地,而他所分析的企業案例包括名噪一時的德隆和格林科爾深受業界重視,不但具有診斷性,同時更有預見性。

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