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新零售培訓《新零售實戰全攻略》 培訓課程大綱

新零售培訓《新零售實戰全攻略》 培訓課程大綱
課程時長: 1 天
適合學員:中層領導 基層員工
適合行業:不限行業
關注度: 7834

1、深度講座:實效熱點難點解讀+實戰案例剖析+實用工具方法傳授
2、智慧咖啡:互動探討,促進思考,分析解決營銷問題
3、大爭風暴:專家現場答疑,給予創意性的思路與方法
4、趨勢洞見:多種創新創意營銷戰略、技巧介紹與案例分析

課程背景

1、深度講座:實效熱點難點解讀+實戰案例剖析+實用工具方法傳授
2、智慧咖啡:互動探討,促進思考,分析解決營銷問題
3、大爭風暴:專家現場答疑,給予創意性的思路與方法
pc蛋蛋官网 4、趨勢洞見:多種創新創意營銷戰略、技巧介紹與案例分析

培訓對象

企業高管、營銷負責人、零售負責人、渠道主管、電商主管等;各大專院校電子商務、市場營銷、物流、零售等專業教學人員、骨干老師、院系領導、

課程收獲

1、掌握新零售最新動態、主張、觀點、案例及前沿方案。
2、了解線下實體店、電商與O2O新零售精彩案例
3、培養新零售思維與戰略意識
4、了解新零售的具體打法、零售創新點等,穩抓新零售的牛鼻子
5、幫助實體企業加快結構調整、創新零售方式、提升業務效率。
pc蛋蛋官网 6、幫助傳統商貿零售企業實現零售升級,培養更多適應新零售經濟需要的人才,打造適應創新型、技能型管理隊伍。

培訓方式

JIANGZUO+HUDONG

課程大綱

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鄧超明老師,12年消費者研究、品牌打造、全網整合精準營銷及新媒體互聯網營銷實戰經歷,6年電商O2O新零售實戰研究,新零售營銷實戰深度研究者,中國電商協會消費金融專委會首席營銷專家,消費金融營銷實戰研究者
服務過100多家大中型企業,操盤管理過400多起營銷實戰案例,研究有100多家企業的品牌建設、營銷、電商O2O新零售與轉型升級案例,截至2016年已培訓學員1萬多名,“互聯網+資本+品牌”流派聯合創始人,業內譽為“頗具實戰影響力的策劃推廣人、財經作家與培訓師”。
專注領域:品牌建設、新媒體互聯網營銷、電商O2O新零售、分銷網點再造、業務人員新營銷能力提升

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