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甲方 I 品牌“渠道下沉”三四五線城市廣告傳媒公司機會來了

pc蛋蛋官网FABURIQI:2019-12-19 09:58:12 LIULANCISHU:48

CONG3YUEZHANHUIJIYILAI,PINPAI“QUDAOXIACHEN”DESHENGYINXIANGBIWANGNIANLAIDEGENGWEI“JILIE”。JUZHONGHUAJIANCAIWANG2017NIAN、2018NIAN、2019NIANSHANGBANNIANJINGXIAOSHANGBAOMINGQUYUTONGJIXIANSHI,LAIZISANSIXIANCHENGSHIQUYUDEYIXIANGJIAMENGSHANGBAOMINGLIANGZAIJINLIANGNIANCHENGXIANSHANGSHENGQUSHI。


BUYANERYU,SANSIXIANCHENGSHIKAISHICHENGWEIGEDAJIAJUJIANCAICHANGSHANGDEXIAYIGE“ZHONGDIANFALIQUYU”,YEJIANGCHENGWEIZHONGDUOYIXIANGJIAMENGSHANGDEXIAYIGE“JUEJINDIAN”。CONGYIERXIANZHUANZHANDAOSANSIXIAN,SHI“SHANGJI”HUANSHI“SHANGJI”?SANSIXIANCHENGSHISHIFOUZHIDEYIXIANGJIAMENGSHANGTOUZI?TOUZIGUOCHENGZHONGHUIYUDAONAXIEJIYUHETIAOZHAN,YIJIWEILAIDEFAZHANQUSHIRUHE?ZHONGHUAJIANCAIWANGLIANHEZHONGHUAYIJUWANG、ZHONGHUAMENCHUANGWANGDUJIACEHUA“QUDAOXIACHENSANSIXIAN”ZHUTIBAODAO,JIANGCONGQUDAOBIANHUAXIANXIANG、BENZHIYIJIDAILAIDESHANGJIDENGFANGMIANWEIDAJIASHENKEJIEDUQUDAOXIACHENDETOUZI“QIAN”JING!ZHUNINJIAMENGGENGSHENGXIN!


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pc蛋蛋官网(SHUJULAIYUAN:ZHONGHUAJIANCAIWANGDUJIAZHENGLI)


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1、FANGDICHANDEFAZHANDAIDONGJIAJUXINGYEDEFAZHAN


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pc蛋蛋官网2、SANSIXIANCHENGSHIJINGJISHUIPINGDETIGAO


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3、SANSIXIANCHENGSHIBUDUANWANSHANDEJICHUSHESHI


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4、SANSIXIANCHENGSHIKAIDIANDECHENGBENYUANDIYUYIERXIANCHENGSHI


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DETUPIAN


SANSIXIANCHENGSHIQUANWUDINGZHIYIXIANGJINGXIAOSHANGBAOMINGDAFUZENGJIAXIANXIANGDETONGSHI,YOUYOUNAXIEXIANXIANGZAITONGBUFASHENGNI?


1、“XIAOZHENQINGNIAN”JUEQI,NIANQINGRENZHONGHUISANSIXIANCHENGSHISHENGHUO


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2、“QUANWUDINGZHI”QIYEFENGTOUBUDUANXIYINZHONGDUOJINGXIAOSHANGJIAMENG


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OUPAIJIAJU:CJICHENGSHIDIANMIANYIJINLIUCHENG


pc蛋蛋官网ZUOWEIDINGZHIJIAJULONGTOU,OUPAIJIAJUCHENGLIYILAISHENGENG“SHUGEN”LINIAN,JIANLIQILEBIANBUQUANGUODEZHENGTIJIAJUXINGYENEIGUIMOZUIDADEYINGXIAOFUWUWANGLUO。GONGSIGENJUSHICHANGJIBIEHEZHONGYAOXINGSHUIPING,JIANGQUANGUOSHICHANGXIFENWEIJIUJI。QIZHONGA1、A2JISHICHANGDUIYINGYIERXIANDACHENGSHI,B1、B2、B3、C1JISHICHANGDUIYINGZHONGDENGCHENGSHIJIJINGJIFAZHANSHUIPINGXIANGDUIJIAOGAODEXIANQUZHEN,C2、C3、C4JISHICHANGDUIYINGXIAOCHENGSHIJIJINGJIFAZHANSHUIPINGXIANGDUIJIAODIDEXIANQUZHEN。


pc蛋蛋官网JIEZHI2017NIAN12YUE31RI,OUPAICHUJU、OUPAIYIJUYONGYOUMENDIANCHAOGUO6000JIA,QIZHONGOUPAIYIJUZONGJINGXIAOSHANGSHULIANGWEI1561JIA,KAISHEMENDIAN2150JIA,CHUYIZONGHEJINGXIAOSHANGSHULIANGWEI718JIA,YIJUDULIJINGXIAOSHANGSHULIANGWEI843JIA,KAISHEMENDIANSHU1872JIA。OUPAICHUJUAJI、BJI、CJICHENGSHIDIANMIANSHULIANGZHANBIFENBIEWEI13%、26%、61%,OUPAIYIJUAJI、BJI、CJICHENGSHIDIANMIANSHULIANGZHANBIFENBIEWEI15%、29%、56%。CJICHENGSHIDECHUJUHEYIJUDIANMIANZHANBIDOUCHAOGUO50%,XIANSHIGONGSISANSIXIANXIAOSHOUQUDAOXIACHENMINGXIAN。QIEGONGSIRENWEI,SUIZHUCHENGZHENHUADEJIANSHE,RENMENSHENGHUOSHUIPINGJIWUZHIXUQIUDETIGAO,SANSIXIANJIYIXIACHENGSHIJIANGSHIWEILAIJIAJUSHICHANGZENGCHANGBIZHENGZHIDI。


pc蛋蛋官网SUOFEIYA:81%DEMENDIANWEIYUSANSIWUXIANCHENGSHI


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pc蛋蛋官网2018NIAN,GONGSIJIHUAJIAKUAIZHENGGAIJIUYOUDIANMIANXINGXIANG,XINKAI400JIAMENDIAN,QIZHONGBAOKUOJIXUJIAMIYI、ERXIANCHENGSHIXIAOSHOUWANGDIAN,BINGJIXUXIACHENXIAOSHOUWANGLUOZHISI、WUXIANCHENGSHI,TUOZHANSI、WU、LIUXIANCHENGSHIDEXIAOSHOUWANGDIAN。QUDAOXIACHENRENGRANSHIGONGSIDEZHUYAOSILU。GONGSIFANGMIANZAIJIESHOUJIGOUTOUZIZHEDIAOYANSHICHENG,SANSIXIANHEWULIUXIANCHENGSHITOURUCHENGBENBIJIAODI,DANDIANYINGKUIPINGHENGDIANYEJIAOYIERXIANCHENGSHIGENGDI。


pc蛋蛋官网SHANGPINZHAIPEI:SANSIWUXIANCHENGSHIJIAMENGDIANZHAN81%


pc蛋蛋官网SHANGPINZHAIPEISHI2017NIANQUDAOKUOZHANGZUIJIJINDEJIAJUQIYE。ZAIZHEYINIANZHONG,GONGSIJIAKUAIZHAOMUXINJIAMENGSHANGKAITUOSHICHANG,JIAMENGDIANJINGZENGJIALE476JIA,QIZHONGXINJIAMENGSHANGKAIDIANZHAN71%,LAOJIAMENGSHANGKAIDIANZHAN29%。JIEZHI2017NIAN12YUEDI,GONGSIJIAMENGDIANZONGSHUYIDA1557JIA(HANZAIZHUANGXIUDEDIANMIAN)。


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pc蛋蛋官网HAOLAIKE:B、CLEIMENDIANZHANBI86%


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JIEZHI2017NIANMO,GONGSIDEJINGXIAOSHANGSHULIANGYU1,000GE,JINGXIAOSHANGMENDIANSHULIANGYU1,500JIA(HANZHUANGXIU),DANGNIANJINGZENGJIAJINGXIAOMENDIANCHAOGUO250JIA。GENJUNIANBAO,GONGSIALEI(YISHENGHUI、ZHIXIASHI、FUSHENGJICHENGSHIWEIZHU)MENDIANSHULIANGZHANBIWEI14%,DUIYINGDEZHUYINGYEWUSHOURUZHANBIWEI22%;BLEI(YIDIJISHIWEIZHU)MENDIANSHULIANGZHANBIWEI39%,DUIYINGDEZHUYINGYEWUSHOURUZHANBIWEI43%;CLEI(YIXIANJISHIJIYIXIAWEIZHU)MENDIANSHULIANGZHANBIWEI47%,DUIYINGDEZHUYINGYEWUSHOURUZHANBIWEI35%。2018NIAN,GONGSIJIHUAJIXUGUANCHEWANGDIANJIAMIYUQUDAOXIACHENDECELVE,NIXINZENGJIAYUE300JIAMENDIAN。YIXIANYOUBILITUICE,SANSIWUXIANCHENGSHIDEMENDIANSHUJIANGJIXUXINZENG250JIAYISHANG。


YANSHENYUEDU:GUJIA、YAZHEN、XILINMENDENG6JIASHANGSHIQIYEYIJIDUCAIBAOBIAOXIANDAPANDIAN!


ZHIBANG:FUGAIDADONG、ZHONGBUSANSIXIANCHENGSHI


pc蛋蛋官网ZHIBANGCHUJUSHIAGUQIDADINGZHIJIAJUQIYEZHONGWEIYIYIJIAZONGBUWEIYUZHONGBUHEFEIDEGONGSI,GONGSIDEQUDAOCELVESHITONGGUODUOPINPAI、DUOPINLEIQIANGZHANDUOCENGCISHICHANG,LIZUHUADONG、BUJUQUANGUO。ZAI2017NIANDENGLUAGUSHICHANGZHIQIAN,GONGSIYINGXIAOWANGLUOYIFUGAILEGUONEIYIXIANCHENGSHI、DABUFENERXIANCHENGSHIYIJIDALIANGDEDONG、ZHONGBUSANXIANHESIXIANCHENGSHI,XINGCHENGLEQUANGUOXINGDEYINGXIAOWANGLUOTIXI(XIZANGDIQUCHUWAI)。


pc蛋蛋官网2017NIAN,TONGGUODALIZHAOSHANGJIANDIAN、CHUYILIANDONGXIETONGZUOZHAN,GONGSIZHENGTICHUJUDIANMIANJINGZENGJIA223JIA,DINGZHIYIJUDIANMIANJINGZENG242JIA。JIEZHI2017NIAN12YUE31RI,GONGSIYONGYOUZHENGTICHUJUJINGXIAOSHANG1086JIA,DIANMIAN1335JIA;DINGZHIYIJUJINGXIAOSHANG314JIA,DIANMIAN395JIA,CHUBUXINGCHENG“DADINGZHI”FAZHANGEJU。CONGGONGSIJINGXIAOSHANGJINNIANDESHOURUFENBUQINGKUANGLAIKAN,NIANSHOURU100WANYUANYIXIADEJINGXIAOSHANGZHANBICHAOGUO70%。


pc蛋蛋官网BIAO:BAOGAOQIGEQI,ANSHOURUQUJIANHUAFENZHENGTICHUJUJINGXIAOSHANGSHULIANG、JINGXIAOSHANGSHOURUFENBUQINGKUANG:


JINPAICHUJU:GUANGFANFENBUYUSANSIXIANCHENGSHI


pc蛋蛋官网HEJUEDADUOSHUDINGZHIJIAJUQIYEYIYANG,JINPAICHUJUYEZHUYAOCAIQUJINGXIAOWEIZHU、ZHIYINGWEIFUDEQUDAOFAZHANMOSHI。GONGSITONGGUOZAISHANGHAI、HANGZHOU、FUZHOUDENGZHONGDIANXIAOSHOUQUYUSHELIZIGONGSIDUIQUANGUOZHIYINGDIANZHIJIEGUANKONG,JINGXIAOSHANGGUANLITIXIZEYOUSHICHANGYINGXIAOZHONGXINDALINGSHOUYEWUGUANLIBUHEXIAOSHOUDAQUGOUCHENG。GONGSIZHIYINGDIANZHUYAOCHUYUSHANGHAI、HANGZHOU、SHAMENDENGJINGJIFAZHANSHUIPINGJIAOGAO、JUMINXIAOFEINENGLIJIAOGAODEQUYU,ERJINGXIAOSHANGCHUYI、ERXIANCHENGSHIWAI,HUANGUANGFANFENBUYUSAN、SIXIANCHENGSHI。


pc蛋蛋官网CONGGONGSIPILUDEJINGXIAOSHANGXIAOSHOUSHOURUQUJIANFENBUQINGKUANGLAIKAN,2016NIANXIAOSHOUSHOURUZAI100WANYUANYIXIADEJINGXIAOSHANG445JIA,100WAN~300WANYUANDEJINGXIAOSHANG189JIA,NIANXIAOSHOUSHOURU300WANYUANYISHANGDEJINGXIAOSHANGJIN39JIA。YOUCIKEYITUICE,GONGSISANSIXIANCHENGSHIDEMENDIANSHUSHULIANGPODUO,ZHANBIYUEZAI7CHENGZUOYOU。2017NIAN,GONGSIQUANSUZHAOSHANGJIANDIAN,TISHENGQUDAOWANGDIANFUGAI:JIEZHI2017NIAN12YUE31RI,JINPAICHUJUZHUANMAIDIANCHAO1130JIA(HANZAIJIAN)、JIEJIAYIJUZHUANMAIDIANCHAO120JIA(HANZAIJIAN);DIANMIANZONGSHUTUPO1200JIA,TONGBI2016NIANSHIXIAN50%YISHANGDEDIANMIANZENGCHANGLV。


pc蛋蛋官网PIANUO:FUGAIQUANGUOZHUYAOSANSIWUXIANCHENGSHI


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YEYINCIWOMENZHONGGUOSANSIWUXIANCHENGSHIGUANGGAOCHUANMEIGONGSIDELAOBANMEN,YOUQISHIYUEPIANYUANYUEPINQIONGDEDIFANGWOMENMUQIANYAOGANKUAIZHUAJINSHIJIANPAOMAQUANDI,ZHANDIPAN,DANGRANTONGSHIYEYAOXIQUWOMENYIERXIANCHENGSHIGUANGGAOCHUANMEIGONGSILAOBANMENDEJINGYANHEJIAOXUN,YAOZHUANYEZHUANYIJINGYESHIYEZHIYE,GUANGGAOXIAOSHOUYAOLIUCHENGHUABIAOZHUNHUAHEXITONGHUA,YUANGONGYAOPEIXUNHEPEIYANG,ZHUANYEDERENZUOZHUANYEDESHI,ZHUANYEDESHIJIAOGEIZHUANYEDERENZUO,NIBIRUFENZHONGCHUANMEITABAZHUANYEDEDIANTIGUANGGAOCHUANGYISHEJIWENANJIUWAIBAOGEIZHUANYEDEGONGSI。


YINCIDUIYUWOMENXIANZAIBENSHENZAISANSIWUXIANCHENGSHIDEGUANGGAOCHUANMEIGONGSI,ZHEDUIYUWOMENLAIJIANG,WOJUEDEYIDINGSHIYICIJIHUI,ZHINENGHUA,SHUJUHUA,HULIANWANG+,DASHUJUZHEDUIYUWOMENLAIJIANGJUEDUIBUYAOYUANYEGENBENBUHUIJUEDUIBUHUISHIYIJUKONGHUAHETAOHUA,YAOZHENZHENGZUODAODEMEIWUJIE,JINGHELI!XIANZAIYOUXIEKAISHIGAOLIANMENGQISHIYEBUCUORUCHENGDOUFEILIANCHUANMEIZUODIANTIKUANGJIAGUANGGAO,KAISHIZUOCHENGDOUZHOUBIAN,XIANZAIYIJINGZHUBUSHENTOUCHENGDOUSHI,TAMENDEXINANKUANGJIATONGCHUANGLIANMENGMUQIANYEHUANBUCUOYIJIYOUHENANYUSHANGCHUANMEICHENGLIDEQUANGUOGONGJIAOCHEGUANGGAOLIANMENGBAOKUOSANSIWUXIANCHENGSHIDEGONGJIAOCHEGUANGGAOGONGSIQISHIYEMANBUCUODE,DANYAOCHUANGXINYAOWUSHITONGSHIGENGYAOWUSIFENGXIANHEFENXIANG!JINGHELIZUIGUANJIANSHIHEXIN!YAOJIANCHI!


WOMENSANSIWUXIANCHENGSHICHENGSHIBENTUDEGUANGGAOCHUANMEIGONGSISHOUXIANSHISHOUHAOBINGJINGGENGHAOZIJIDEYIMUSANFENDI,ZUODAOYIMIKUANYIQIANMISHEN,WOMENDECHENGCHANGWOMENDEWEILAIWOMENDEXIWANGZAINALI?JIZHUWOMENSHIYAOGENZHUKEHUCHENGCHANG,SHOUXIANYAOKANKANZAIWOMENZIJIAZHEYIMUSANFENDIYOUMEIYOUWEILAIKEYICHENGWEIDAKEHUDEDAKEHU,JIUSHIYAOYOUQIANZHIYOUSHILIYOUWEILAIDEYOUXIWANGDEKEHU,YOUCHANPINYOUTUANDUIZUIGUANJIANDEXUANZELAOBAN,WOMENYAOBANGDINGTAMENFAZHANYAOBANGZHUTAMEN,TAMENYAOZUOSHENGWAISHICHANGWOMENJIUZUOSHENGWAISHICHANG,TAMENYAOZUOQUANGUOSHICHANGWOMENZUOQUANGUOSHICHANG,TAMENYAOZUOYAZHOUSHICHANGWOMENJIUZUOYAZHOUSHICHANG。WOMENKEYIYONGMEITIZIYUAN(ZHENGHEYOUSHIZIYUANMEITIKONGDANGQI),PINPAIGUANLI(GUANGGAOCHUANGYICEHUASHEJIWENAN,BAOKUOXINWENCEHUASHIJIANXINGXIAOLIDENG),HUODONGCEHUABAOKUOZHAOSHANGDENGRUGUGUANGGAOZHU!XINGCHENGZHENZHENGDEMEIWUJIEJINGHELIGONGTONGZUODAZUOQIANG!


pc蛋蛋官网TONGSHIWOJINGCHANGYEZAIJIANGQUYUSHICHANGKEYIDUOYUANHUASHISHIJUBULONGDUAN,QUANGUOQUANQIUSHICHANGYIDINGYAODUOYUANHUA!DANYAOZHUYICHANYELIANDESHANGXIAXIANGGUANXING,BIRULIUZHOUYIHECHUANMEI,JIUBAFUJINJIGEDIJISHIDEGONGJIAOGUANGGAOGAIZAOHEJINGYINGQUANNAXIA,ZAISHENGHUICHENGSHINANNINGCHENGLIZONGBU,TONGSHIYAOZUOHAORENCAICHUBEI,YAOXUEHUIPEIYANGRENCAI,YIERXIANHUOZHEGUOWAIDERENCAIKONGJIANGBINGLINSHISHIYONG,BENDIRENCAIYAOPEIYANGYAOZHONGDIANSHIYONG,BINGQIELAOBANYAOQINZIXUANZEPEIYANGHELIURENYIJIJIAXINSHENGZHIDENG,ZHONGCHENGDAYUNENGLI,YOUXIURENCAIYAOGEIGUFEN,SHIDANGKANDAIMINGHELI,WUZIHEJINGSHENLIANGSHOUZHUA,YAOYOUXINYANG,JIANLIQIYEWENHUA,YISHIGANYEHENZHONGYAO!


TONGSHIDUIYUHUWAIGUANGGAOWOMENHUANYAOTUOTADESHENDUHEGUANGDU,YAOZHIDAOHUWAIGUANGGAOSHIHUANJINGXINGMEITI,ZIYUANSHESHIJINGCHANGHUISHOUDAOSHIZHENGJIANSHEDEYINGXIANG。ZAIMEINIANDEHUWAIGUANGGAOZHILIZHONG,HUWAIGUANGGAOZIYUANJINGLILEYIYOUYILUNYANJUNDEDIAOZHENG。ZIYUANSHANGZHANGYIJINGSHIRUO,KAOZIYUANLADONGZHENGTIZENGCHANGDEKENENGXINGJIANRUO,BIXUZHUANXIANGJIAZHIXINGZENGCHANGHEFUWUXINGZENGCHANG。TONGGUOYUXIAOFEIZHEDEHUDONG,TISHENGHUWAIGUANGGAODECHUANBOJIAZHI。DUINEIZAIJIAZHIDEWAJUEKEYICONGSHENDUHEGUANGDULIANGGEFANGMIANJINXINGTUPO。DUIWAIDEJIAZHIGONGSIJILAOBANZIPINPAIZICHUANBO,ZHUANYEXINGZENGJIAZHUANJIAHEQUANWEIGAN。


pc蛋蛋官网MINGZI=LOGO,XINGXIANG=MINGPIAN,ZHISHI=CHANPIN,ZHIHUI=CHUANBO,RENSHENG=XINGXIAOLI。


1、SHENGENG


SHENGENGSANSIWUXIANCHENGSHI,WOMENYAOQINGCHUMINGBAIHELEJIEZAIKEYUJIANDEWEILAI,SANSIXIANWUCHENGSHIHUISHIHUWAIGUANGGAODEFAZHANZHONGDIANQUYU,ZHESHIYUJINGJI、XIAOFEIDEQUYUFAZHANQUSHIYIZHIDE。GUOJIAZHENGCEDUISANSIWUXIANCHENGSHIDEFAZHANYOUMINGQUEZHICHI。ZAI2015NIAN5YUE13RI,GUOJIAFAZHANGAIGEWEIZHAOKAILEQUANGUOFAGAIXITONGSHENRUSHISHI《GUOJIAXINXINGCHENGZHENHUAGUIHUA》ZHONGDIANGONGZUODIANSHIDIANHUAHUIYI:YIRENDECHENGZHENHUAWEIHEXIN,YIZHONGXIAOCHENGSHIFAZHANHEXINXINGCHENGSHIJIANSHEWEIZHONGDIAN。


pc蛋蛋官网SANSIWUXIANCHENGSHIZAIRENKOUGUIMO、CHENGSHIJIANSHEDENGFANGMIANDECHANGZUFAZHAN,YEDIANDINGLEXIAOFEINENGLIDEZENGCHANG。KAIDUXIAOFEIZHEZHISHUDEZAOZAI2014NIANYANJIUXIANSHI,XIAXIANCHENGSHIGONGXIANLEKUAIXIAOPINSHICHANGZENGLIANGDE86%。SANSIWUXIANCHENGSHIJUMINYOUGAISHANSHENGHUOPINZHIDEXUQIU,YONGYOUXIAOFEISHENGJIDEQIANLI。DIANDONGYASHUA、WEISHENGSUYINGYANGPIN2014NIANZAISANSIWUXIANCHENGSHIDESHENTOULVCHAOGUOQUANGUOPINGJUNSHUIPING;SANXIANCHENGSHIZAIWEILAIYINIANDUIJIAYONGQICHE、DUOKAIMENBINGXIANGDEYUGOULVYEZHIZHUISHANGXIANCHENGSHI。


WANGGOUDEQIANLIYEZAISANSIWUXIANCHENGSHI。GENJUALIYANJIUYUANDE《2014-2017NIANZHONGGUOWANGLUOLINGSHOUBAOGAO》,2014NIANWANGGOUZENGCHANGTOP10CHENGSHIJUNSHUSANSIWUXIANCHENGSHI,KAIFENG、XINGTAI、LINYIPAIMINGQIANSAN。CHULEXIAOFEINENGLIZENGCHANG,SANSIWUXIANCHENGSHIDEHUWAIFAZHANYEYOUQUNZHONGJICHU,YOULIANGHAODEMEITIJIECHUJIHUI。CNRSDE2014NIANYANJIUXIANSHI,55.6%DESANSIWUXIANCHENGSHIJUMINMEIZHOUCHURUSHANGYEQUANYICIYISHANG,GAOYUYIERXIANCHENGSHI。ZAIZUOHUOCHE、FEIJIYIJISIRENLVXINGDENGCHUXINGZHONG,SANSIWUXIANCHENGSHIYEJIEJINSHANGXIANCHENGSHI。


pc蛋蛋官网YINWEIYOULECHUXING,HUWAIGUANGGAOJIUYOULEDAODALVDETISHENG。ZAIYIERXIANCHENGSHIHUWAIMEITIRIDAODALVWEIJIANGDEQINGKUANGXIA,SANXIANCHENGSHIHUANYOUZENGCHANG。SHENZHIZAIHUWAIXINMEITIDEDAODALVSHANG,SANXIANCHENGSHIYEYUSHANGXIANCHENGSHIBIJIAOJIEJIN。JINER,DUIHUWAIGUANGGAODEGUANZHUJIUSUIZHISHANGSHENG。ZAISANGEZHUYAODEHUWAIMEITIXINGSHIZHONG,SANXIANCHENGSHIDEGUANZHUDUDOUGAOYUYIERXIANCHENGSHI。


2、JINGHELI


pc蛋蛋官网KUAPINGHULIANHUDONGHUTONG,XIANZAISHIYIGEFUHEXINGDEMEITIJIECHUYANGTAI,DANYIDEMEITIJIECHUZHEYUELAIYUESHAO。HUWAIGUANGGAOYUHULIANWANGYOUDALIANGDEJIAOCHASHOUZHONGBILI。ZHEJIUTISHIHUWAIGUANGGAOJINGYINGZHE,ZAIGEIGUANGGAOZHUTIGONGJIEJUEFANGANDESHIHOU,BUNENGZHIYOUYIGEDANYIDEMEIJIECELVE。ERQIEBUYINGDANGZHISHIYIXIAOSHOUZIYUANWEIZHU,ERSHIYAOYICEHUAXINGDETUANDUIYONGZHENGHEDENENGLIYEJIZHENZHENGDEJINGHELIMANZUGUANGGAOZHUDEXUQIU。ZHESHISHICHANGDUIHUWAIMEITIDUIJINGYINGZHEDENENGLIYAOQIUTISHENG。


2015NIAN,GUANGGAOZHUDEYANJINGKANXIANGYOUZHIDEHUWAIZIYUAN。JULIXIAOFEIZHEGOUMAIXINGDONGZUIJINDEMEITIDOUYINQIGUANGGAOZHUDEZHONGSHI。YIFENZHONGWEIDAIBIAODELOUYUYEJINGDIANSHICHENGWEIYIXIEPINPAIDEFALIJICHUDIAN。2015NIAN1-5YUENONGFUSHANQUANZAILOUYUYEJINGDIANSHIDEHUAFEIBILIZHANLEQIGUANGGAOZONGHUAFEIDE7CHENG。ERYINGYUANTIEPIANGUANGGAOYESUIZHUPIAOFANGDEZENGCHANGSHOUDAOLEYUELAIYUEDUOGUANGGAOZHUDEGUANZHU。


3、MEIWUJIE


HUWAIGUANGGAOZAIHULIANWANGSHIDAIKUAPINGFAZHANDEYIGEGUANJIANSHIJISHU。DANSHI,JISHUBUSHIMENJIAN,KUAPINGHULIANSHIBIRANDEQUSHI。MEIGUOHUWAIGUANGGAOGONGSIClearChannelOutdoor(CCO)TUICHULEHUDONGYIDONGGUANGGAOPINGTAIConnect,DAIBIAOLEQUANQIUHUWAIMEITIDEZHONGDAFAZHAN,BINGCHUANGZAOLEGENGDUOXIAOFEIZHEHEPINPAILIANTONGDEJIHUI。LIANJIEJIEDIANDOUSHIGUANJIAN!


pc蛋蛋官网HUWAIMEITIYAOYONGJINGZHUNFUWUYISHIYINGFAZHAN


1、XUQIU


WEIXIAOFEIZHEFUWU,MANZUXIAOFEIZHEDEMEIJIEXIAOFEIXUQIU,XIAOFEIZHEZHIYOUXINLAIMOUGEMEIJIE,CAIHUIQURENTONGBINGXIAOFEIDANGZHONGDEXINXI,YECAISHIGUANGGAOZHUDEYOUXIAOGOUTONG。JIANLIMEITIDEXINRENDUSHIYIGEBUDUANJILEIDEGUOCHENG。ZHUYAOZUOHAOJIFANGMIAN:MEIJIEHUANJING、MEITIPINZHI、YUNYINGSHANGPINPAI、NEIRONGKEKAOXING。ZAIXINRENDEJICHUSHANG,SHOUZHONGCAIGANYUHUWAIGUANGGAOJINXINGHUDONG,HUWAIGUANGGAODEHUDONGHULIANCAIHUIYOUJINYIBUDEFAZHAN。HUANXUYAOZHUYIDESHICONGHUDONGXIANGYOUXIAODEZHUANHUA。TONGGUOYUSHOUZHONGDEGOUTONG,BAHUWAIMEITICONGZHUYILIRUKOUZHUANWEIXINGDONGLIRUKOU。


2、GUANGGAOZHU


WEIGUANGGAOZHUFUWU,MANZUGUANGGAOZHUDEXINXIFABUXUQIU。DUIHUWAIMEITILAISHUO,KEYIBASANDIANSHIDEZIYUANZHENGHEQILAI,BIANWEILEISIDIANSHIDEPINDAOHUACHUANBO,DAZAOZHUANYEDECHUANBOQUAN。TONGGUOHULIANWANG,HUWAIMEITIKEYIXINGCHENGKUAQUYUDECHUANBO。GUOJIAGUIHUAZHONG,YOUDUOZHONGCHENGSHIQUN,WEIRAOZHEXIECHENGSHIQUNDEBUTONGTEDING,DAZAOTEDINGDECHUANBOQUANYIMANZUGUANGGAOZHUDEXUQIU。MEITIDOUYOUZIJIDEDUTESHOUZHONGHEJIECHUXIGUAN。HUWAIMEITIKEYITONGGUODUIZIJISHOUZHONGDEYANJIUXINGCHENGCHAYIHUADECHUANBOQUANLAIBAOZHENGZAIRUOSHIHUANJINGZHONGZHAODAOTUPODIAN。


pc蛋蛋官网XIANZAISHIYIGEQUANMEITIDECHUANBOSHENGTAI,SHIYIRENWEIZHONGXINDE。HUWAIGUANGGAOZUOWEIQUANMEITIDEZHONGYAOCHENGYUAN,FAZHANGUOCHENGZHONG,XUYAOJIANLIFUWUYISHI,WEIXIAOFEIZHEHEGUANGGAOZHUFUWU。WOMENYAOZHIDAOJIYUSHIJINTIANXIAOFEIZHEBUDUANZENGJIADEHUWAITINGLIUSHIJIAN,TIAOZHANJIUSHIZAIHULIANWANG+DESIWEIXIARUHEZHAODAOHUWAI+。YONGJISHUTIGAOHUDONG,TIGAOZHUANHUALV,SHIHUWAIGUANGGAOFAZHANBIXUYAOTUPODEDIAN。JUEDINGQUANZAISHICHANGHEXIAOFEIZHE,SHICHANGYIJINGXIANGQIANZOULE,MEIYIGEHUWAIJINGYINGZHEBIXUGENSHANG,FOUZEJIUHUIBEIYANJUNDESHICHANGSUOTAOTAI。HUANYOUXIEGUANGGAOCHUANMEIGONGSIDELAOBANJINGCHANGGENWOJIANG:PENGLAOSHIZHENGCEWOMENWUFAZHANGKONG,ZHEJUHUASHIDUIDE,WOMENYAOYOUFENGXIANYISHI,BUYAOYUZHENGCEZUODUIBIKAIKEYIMA?LINGHUOYIDIAN!ZAIZHONGGUOJIZHU:ZHENGCEHEQUSHIWOMENDOUYAOSHUNYINGERQIEWOMENHUANYAOZOUZAITAMENQIANMIAN!


3、ZHUANYE


pc蛋蛋官网GUANGGAOXIAOSHOUDEZUIZHUANYEDEXUNLIAN,SHIBANGONGBEI。YOUQISHISANSIWUXIANCHENGSHIDEGUANGGAOCHUANMEIGONGSI,YAOZHIDAOJIUYIGEQUYUDIFANGSHICHANG,WOJINGCHANGJIANGQISHIWOMENDEHUWAIGUANGGAOZHUNQUEDIJIANGSHIYIGEQUYUDIFANGXINGMEITI,GENGYAOZHIDAOZAIYIGEQUYUDIFANGSHICHANGJIZHUWOMENDEKEHUGUANGGAOZHUSHIYOUXIANDE,WOMENDEGUANGGAOXIAOSHOURENCAIZHUANYERENCAIYESHIYOUXIANDE,SUOYIGENYIERXIANCHENGSHIBIJIAOYOUHENDADEQUBIE,WULUNDUIMEITIDUIGUANGGAOZHUDUIGUANGGAOCHUANMEIRENCAITAMENDOUYOUHENDUOXUANZE,DANSANSIWUXIANCHENGSHIJIZHUTAMENXUANZEJIAOSHAO,YEYINCIWOMENYAOBICIZHENXI,YEYINCIWOMENKEYIMEIYOUGUANGGAOXIAOSHOUZONGJIAN,DANYIDINGYAOYOUGUANGGAOXIAOSHOUXUNLIANZONGJIAN,ZIJIBUXING,JIUYAOJIENAOJIEZHI,WAILAIHESHANGHAONIANJING!ZAIZHONGGUOWOMENYIZHIZAIZHILIYUGUANGGAOXIAOSHOUDEZHUANYEHUALIUCHENGHUABIAOZHUNHUAHEXITONGHUA,GUANGGAOXIAOSHOUZHUANYEZHIYESHIYEZHUANYI;ZHUANYEDEPEIXUNLAOSHIDEXUANZEJIUHENGUANJIANYEZHONGYAO,MODAOBUWUKANCHAIGONG,MEIYOUJINGGUOZHUANYEDEXUNLIANJIUSHIRANGYUANGONGQUDANGPAOHUI,ZHEYANGDEGONGSIJUEDUIBUNENGQU!MEIYOUJINGGUOZHUANYEPEIXUNDEGUANGGAOXIAOSHOURENYUAN,DUIGONGSIDUIGUANGGAOZHUDUIGUANGGAOXIAOSHOUDUIMEITIDOUSHIYIZHONGSHENXINDECUICANHEZHEMO。NIKANHUAWEIXINYUANGONGRUZHIYIQIANYAOPEIXUN7GEYUE,XIANZAIWEI6GEYUE,HUAWEISHANGXUEYUANZHUANYEPEIXUNJIGOUTONGSHIHUANHUIWAIPINHENDUOLAOSHI,ZHONGGUOYIDONGPEIXUNHUANYAOKAOSHI,ZUOWEIYUANGONGJINSHENGJIAXINDEZHONGYAOZHIBIAOZHIYI,YINCIYUANGONGYIJINRUSHICHANG,JIUZHIDAOSHENGSHIHUAWEIREN,SIWEIHUAWEIGUI,WOFAXIANYUEDADEGONGSIYUEZHONGSHIPEIXUNHEJIENAOXINGDONG,RUWOJINNIANPEIXUNFUDAOZIXUNGUODEFENZHONGCHUANMEI,YONGDACHUANMEI,CAIFUCHUANMEI,DEGAO,YASHIWEI,NANFANGBAOYEJITUANDENGDENG;JUEDUIBUJUXIANYULAOBANGEREN,ZHUYAOSHITUANDUIDEDAZAOHEXUNLIAN,DANZUIGUANJIANDESHIYAOXITONGYAOJIANCHI;WODEJIANYISHIMEIGEJIDUYICI,YOUQISHINIANCHUZHENGYUECHUBASHANGBANDEXINNIANDIYIKEYIJINIANZHONGZUIWEIGUANJIANHEHEXIN!JIZHU:TUANDUIYINGTIANXIASHENGWEILAI!QISHIGUANYUPEIXUNWOYOUBUTONGDEJIANJIE,YOUXIERENSHUOPEIXUNSHIWEILEXUEXIZHISHIZENGJIAZHIHUI,TISHENGYUANGONGDEZHUANYEJINENGHEGAIBIANXINTAI。


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